Minnesota Community Care
Marketing Collaboration

Background: Minnesota Community Care, dedicated to providing healthcare for all regardless of income or insurance access, sought effective marketing support to amplify its mission of community well-being. Collaborating with Communications Agency, Pineapple RM, Minnesota Community Care enlisted the expertise of ajc Create to spearhead all design initiatives, recognizing the critical role of clear and engaging communication for its diverse audience.

Assignment: ajc Create took charge of all design projects for Minnesota Community Care’s marketing initiatives, ensuring each communication piece resonated withMinnesota Community Care's mission of inclusive healthcare. Over the years, ajc Create crafted impactful designs for Minnesota Community Care's Annual Report, postcards, digital ads, brochures, and posters. Additionally, ajc Create contributed to Minnesota Community Care's branding efforts by creating a distinctive logo for a pharmacy and commemorating the 50th anniversary of the school-based health program.

Outcome: The collaboration between ajc Create, Pineapple RM, and Minnesota Community Care resulted in compelling marketing materials that effectively communicated Minnesota Community Care's message across diverse channels and audiences. ajc Create's designs prioritized clarity and accessibility, catering to Minnesota Community Care's multilingual audience and varied internet access. By leveraging print communication, ajc Create ensured that Minnesota Community Care's message reached individuals who rely more on traditional mediums. The cohesive branding and visually engaging materials produced by ajc Create contributed to Minnesota Community Care's efforts in strengthening community well-being through accessible healthcare for all.