Beaumont Health
Branding | Beaumont Health Society Identity Development

Background: The Beaumont Health Society represents members that give generously to the Hospital System’s Foundation.

Assignment: The client needed to create new marketing materials and wanted to use this as an opportunity to create an updated look for the Beaumont Health Society. The new look is intended to speak to the next generation of donors coming up, while still engaging current donors. The look needed to feel fresh and modern while still under the Beaumont master brand umbrella.  

Outcome: Working through the branding process, we started out with a mood board to capture major elements of the brand: a word mark, imagery style, color, pattern and icons. From there pieces were created for marketing and membership.

Work done in conjunction with Beehive Strategic Communication